Google Ads Management
Appear at the top of Google the moment your customer searches.
Search Intent Is the Most Valuable Signal in Advertising
When someone types "buy leather sofa Dhaka" or "corporate ERP software Bangladesh" into Google, they are not passively scrolling—they are actively looking to purchase or evaluate. This active commercial intent is the single most valuable signal any advertising platform can capture, and it is why Google Search consistently produces lower cost-per-acquisition than social channels for considered purchases, B2B services, and high-ticket products.
In Bangladesh, commercial keyword search volume is growing at roughly 20% year-over-year as mobile internet penetration expands beyond Dhaka into divisional cities. Categories like real estate, healthcare, financial services, garments sourcing, and SaaS software are generating thousands of monthly commercial intent searches that are largely uncontested by sophisticated advertisers. Early movers who build properly structured Google Ads accounts right now are capturing qualified leads at CPAs that will be impossible to replicate in two years.
Campaign Architecture, Bid Strategy & Quality Score Optimisation
Most Google Ads accounts fail not because of budget constraints but because of poor structural decisions made at setup. Mixing branded, competitor, and generic keywords into a single ad group—a common agency shortcut—guarantees that Quality Scores drag down across the entire account, inflating CPCs unnecessarily. We build single-keyword or tightly themed ad groups, write ad copy matched exactly to the search term, and configure landing page relevance to meet Google's quality thresholds. The result is lower CPCs and higher ad rank than competitors spending the same budget.
For bid strategy, we phase accounts deliberately: manual CPC during the data collection period (typically 30–60 days), then transitioning to Target CPA or Target ROAS Smart Bidding once the account has accumulated sufficient conversion volume for the algorithm to optimise effectively. Running Smart Bidding on a new account with fewer than 30 conversions per month is a common mistake that burns budget on the algorithm's learning overhead.
Performance Max, Display & Shopping Integration
Search campaigns capture existing demand; Display and Performance Max campaigns create it. We build full-funnel Google account structures where Search captures high-intent buyers, Display retargets site visitors with curated banner creative, and Performance Max—when the account has sufficient conversion data—coordinates asset delivery across Search, Display, Discover, Gmail, Maps, and YouTube simultaneously. Each channel has a defined role rather than competing for the same conversions.
For Bangladesh e-commerce brands selling physical products, Google Merchant Center setup is a prerequisite. We handle product feed creation, feed optimisation for title and attribute accuracy, currency and shipping configuration for local delivery, and linking to Google Ads for Shopping and Performance Max campaigns. A correctly structured product feed routinely cuts Shopping CPC by 15–25% compared to a poorly configured competitor feed, simply because Google can match product listings to relevant queries with greater confidence.
Other Media Buying Services
Service Parameters & FAQs
What is a good CPC for Google Ads in Bangladesh?
CPC varies significantly by industry and keyword competitiveness. In Bangladesh, informational and low-competition terms typically run BDT 5–15 per click, while commercially competitive sectors like real estate, banking, insurance, and legal services can reach BDT 80–200 per click. For B2B services targeting export buyers or enterprise clients, CPCs can be higher still. We provide a keyword-level CPC forecast during account audit before any spend commitment.
Can you run Bangla language ads?
Yes. We write and configure Bangla-script ad copy, Banglish (Bangla written in Latin characters) variants, and pure English ads depending on the target audience. Consumer-facing campaigns in Dhaka and divisional cities frequently outperform on Banglish terms where search volume is concentrated. For export-oriented B2B clients, English-language targeting is typically more effective. We test language variants as part of our initial campaign structure.
Request Audit
Identify search visibility and conversion rate opportunities.