App Store Optimization (ASO)
Boost mobile app installs. Rank your Android & iOS app inside Google Play Store and Apple App Store.
Drive Compounding Organic App Installs Internationally and Locally
Launching a mobile app is a major milestone, but list placement is highly competitive. With millions of active applications competing on the Apple App Store and Google Play Store, relying purely on paid install campaigns (CPI) can quickly deplete your runway. To build sustainable growth, your app must rank organically for the primary terms your target users search.
At Digital Bengali, we build comprehensive App Store Optimization (ASO) structures for iOS and Android ecosystems. We refine your store metadata, keyword lists, screenshot creatives, and reviews velocity to rank your app for high-volume search queries and boost conversion from visit to install.
The Mechanics of ASO Search Algorithms
Apple's App Store and Google's Play Store operate under separate ranking criteria. Apple relies heavily on a dedicated 100-character keyword field, app title, and subtitle metadata. Google Play reads descriptions semantically, scanning for keyword patterns within the short and long descriptions. We customize our metadata strategy to satisfy both search indices.
Our ASO Optimization Stack
We drive app discovery and installation conversion through four core optimization steps:
01Metadata & Title Architecture
The app title and subtitle hold the highest ranking weight. We integrate your core high-volume search terms directly into your listing name (e.g. "Fintech App: Send Money, Pay Bills") without keyword stuffing, maintaining clean brand aesthetics.
02Keyword Selection & Apple iOS Fields
Apple's 100-character keyword field is extremely sensitive. We target long-tail, high-relevance search terms, avoid repeating words from the app title, and eliminate spaces to pack the maximum keyword density into the metadata file.
03Screenshot & Icon Conversion Audits
Ranking gets users to your app page; listing creatives convert them into downloads. We design clean, high-contrast screenshot decks featuring short feature captions and prominent phone mockups to communicate value in under 3 seconds.
04Reviews & Ratings Velocity Management
Algorithm indexing is heavily influenced by user feedback trends and installation velocity. We design in-app review prompts that trigger only after positive user milestones, boosting your rating score and pushing your app up category charts.
Localization for Regional Markets
Are you launching your app globally? We localize your app store pages into multiple languages, allowing you to rank for region-specific search queries in North America, Europe, and the Middle East, multiplying your organic download volume.
What We Deliver
- Comprehensive App Store visibility audit comparing your rankings against key competitors.
- Optimized listing titles, subtitles, and short descriptions for iOS and Android.
- Targeted 100-character Apple keyword field configuration.
- Creative design advice for app icons, listing screenshots, and promo video slots.
- Review collection strategy guides to safely increase positive patient or customer feedback.
Other SEO Services
Service Parameters & FAQs
How quickly can we onboard and start work?
Onboarding usually completes in 3 to 5 business days. Once access to console resources or brand folders is cleared, our analysts run campaign diagnostics or kickoff designs immediately.
Are visual designs or code assets custom-built?
Yes. Every layout, brand asset, code base, or video piece is custom-crafted by our team in Dhaka. We enforce a zero-template, zero-AI-slop design policy.
What parameters define project terms and billing?
Creative and Development projects operate on a flat-fee schedule (50% upfront, 50% on client sign-off). Search performance campaigns and dedicated offshore virtual assistants are billed monthly in advance.
Request Audit
Identify search visibility and conversion rate opportunities.